Getting to know my clients and discovering their needs and why they are seeking social media assistance is where I like to begin, and having a conversation over coffee is always a good place to start.
Before I can create that first Tweet or post that first Facebook post, I need to learn more about my clients and their business.
It all starts with questions.
Asking questions helps my clients and I get on the same page from a strategic perspective. This creates a solid foundation of understanding for what needs to be accomplished and provides some overall goals for social media. Through this process, my clients and I discover their pain points and what it means for them to have success on social media.
So, just how nosy am I?
I start by asking my client to help identify the target audience. I want to know who they are, what they already believe about the company and what does my client want them to believe.
There are some things that I just need to know about the target audience, like general demographics, where do they live, and how web savvy are they?
Then I move onto asking about all current marketing efforts, messaging, and which venue do they think their marketing has been the most successful.
Of course, I need to know what they are already doing online to promote their products or services along with a list of current social media, online profiles and websites they have.
My nosiness continues by asking them to rank some high-level goals for social media.
Finally, I conclude with what marketing success means and looks like to their business.
This line of questioning comes together by showing a very basic social media strategy. The majority of my client’s
Most social media strategies are born out of the desire to improve upon at least one of these strategic business goals; connecting with existing customers, growing the business network, or growing new business.
From that strategic business goal, I can go about creating a strategic and tactical social media plan. For example, if I had a client that wanted to grow existing business, a strategic social media objective would be evolving the brand as a market leader, with a tactical social plan of listening and engaging in conversation with current customers and industry leaders.
Then I take those basic social media marketing goals, and complete an evaluation for current digital marketing efforts. This will serve as a roadmap for my client and me. I provide a holistic overview of each digital marketing channel- website, blog, email marketing, social media profiles and analytics reporting.
During my evaluation, I spend particular time on overall branding, messaging, and the integration between each marketing channel.
After this process is complete, a formal strategy can begin to be crafted. Strategies start with the client’s goals and who they are trying to target. My strategies are also based on current best practices such as the 80/20 rule and timing, among others. There is also a fair amount of competitive analysis that plays into strategies. Knowing what your competitors are doing well and where they are falling short can give you an advantage.
How I can help you?
When I created Social Imagineering, I wanted to help businesses succeed in social media marketing, hence my tagline of helping you navigate the social media frontier. Email me and let’s meetup and chat over coffee and see how social media marketing can help you reach your target audience and drive traffic and conversions on your website.